A dark mahogany dining table and heavy velvet drapes fill an intimate space featuring deep baroque red walls in Preference Red (Hex #6f4449).
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Preference Red 297

Farrow & Ball
LRV 8

Preference Red by Farrow & Ball is a deep, rich baroque red. As the brand's deepest red, it carries muted plum and brown undertones that give it an earthy, sophisticated character rather than a bright primary hue.

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Paint Technical Profile

Color ID / SKU 297
HEX Code #6f4449
Light Reflectance (LRV) 8
Temperature Warm
Primary Undertone Deep Red
Hidden Undertones Plum, Brown
Use Interior, Exterior
Best Exposures North, East
Best For Intimate dining rooms, dramatic powder rooms, cozy libraries, striking front doors

Digital Visualizations & Applications Explore curated design concepts and coordinating palettes.

A split digital conceptual board illustrating a moody dining room on top, and a textured deep burgundy flat-lay with dark mahogany below.

Digital color test: A rich deep burgundy hue setting a moody dining atmosphere, enhanced by antique gold lighting.

Design Specifications

  • Lighting Exposure:Low, moody evening light with lit taper candles.
  • Trim Recommendation:Tanner's Brown
  • Furniture:Dark mahogany dining table
  • Hardware Finishes:Antique gold chandelier
  • Flooring:Dark stained oak

Complementary Paint Colors

Tanner's Brown Farrow & Ball • 255
A split digital conceptual board featuring Farrow & Ball Preference Red powder room walls above, and a Nero Marquina marble flat-lay below.

Spatial mockup: A bold baroque red tone defining a dramatic powder room, contrasting with heavily veined black marble.

Design Specifications

  • Lighting Exposure:Dimmed warm sconce lighting.
  • Trim Recommendation:Pitch Black
  • Key Materials:Heavily veined Nero Marquina marble vanity
  • Hardware Finishes:Unlacquered brass
  • Styling Pro Tips:Ornate gilded mirror

Complementary Paint Colors

Pitch Black Farrow & Ball • 256
A split digital conceptual board showing a color-drenched library top section, with a textured rich crimson base and tufted leather below.

Concept board: A luxurious rich crimson shade completely drenching library walls and bookshelves, paired with a Persian rug.

Design Specifications

  • Lighting Exposure:Warm pool of light from a brass reading lamp, late evening.
  • Trim Recommendation:Color drenched in Preference Red
  • Furniture:Chesterfield leather sofa and floor-to-ceiling bookshelves
  • Textiles:Persian rug in deep reds and navy
  • Vibe:Enveloping and rich
A split digital conceptual board depicting a classic 6-panel exterior door above, set against a textured deep wine-red base with aged bronze below.

Exterior visualization: A sophisticated deep wine-red finish applied to a classic wooden door, accented by vibrant green boxwood.

Design Specifications

  • Lighting Exposure:Crisp morning exterior sunlight.
  • Trim Recommendation:Purbeck Stone
  • Hardware Finishes:Aged bronze door knocker and letterbox
  • Architectural Details:Classic 6-panel wooden door
  • Styling Pro Tips:Terracotta planters with green boxwood

Complementary Paint Colors

Purbeck Stone Farrow & Ball • 275

Room Compatibility & Clashes Diagnoses

Hackrea's reports evaluating the compatibility of Preference Red in real rooms.

No compatibility tests for Preference Red yet.

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