Preference Red by Farrow & Ball is a deep, rich baroque red. As the brand's deepest red, it carries muted plum and brown undertones that give it an earthy, sophisticated character rather than a bright primary hue.
Will Preference Red clash with your room?
Paint Technical Profile
| Color ID / SKU | 297 |
| HEX Code | #6f4449 |
| Light Reflectance (LRV) | 8 |
| Temperature | Warm |
| Primary Undertone | Deep Red |
| Hidden Undertones | Plum, Brown |
| Use | Interior, Exterior |
| Best Exposures | North, East |
| Best For | Intimate dining rooms, dramatic powder rooms, cozy libraries, striking front doors |
Digital Visualizations & Applications Explore curated design concepts and coordinating palettes.
Digital color test: A rich deep burgundy hue setting a moody dining atmosphere, enhanced by antique gold lighting.
Design Specifications
- Lighting Exposure:Low, moody evening light with lit taper candles.
- Trim Recommendation:Tanner's Brown
- Furniture:Dark mahogany dining table
- Hardware Finishes:Antique gold chandelier
- Flooring:Dark stained oak
Complementary Paint Colors
Spatial mockup: A bold baroque red tone defining a dramatic powder room, contrasting with heavily veined black marble.
Design Specifications
- Lighting Exposure:Dimmed warm sconce lighting.
- Trim Recommendation:Pitch Black
- Key Materials:Heavily veined Nero Marquina marble vanity
- Hardware Finishes:Unlacquered brass
- Styling Pro Tips:Ornate gilded mirror
Complementary Paint Colors
Concept board: A luxurious rich crimson shade completely drenching library walls and bookshelves, paired with a Persian rug.
Design Specifications
- Lighting Exposure:Warm pool of light from a brass reading lamp, late evening.
- Trim Recommendation:Color drenched in Preference Red
- Furniture:Chesterfield leather sofa and floor-to-ceiling bookshelves
- Textiles:Persian rug in deep reds and navy
- Vibe:Enveloping and rich
Exterior visualization: A sophisticated deep wine-red finish applied to a classic wooden door, accented by vibrant green boxwood.
Design Specifications
- Lighting Exposure:Crisp morning exterior sunlight.
- Trim Recommendation:Purbeck Stone
- Hardware Finishes:Aged bronze door knocker and letterbox
- Architectural Details:Classic 6-panel wooden door
- Styling Pro Tips:Terracotta planters with green boxwood
Complementary Paint Colors
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